Corporate Social Responsibility
How Fast Should Fashion Really Be? An Investigation Into Whether It Is Possible For ‘Fast
In the last decade, there have been a number of fatal disasters in garment factories across the world, with many of these factories producing garments for the ‘fast fashion’ industry. With the Read More »
A Study On Redefining Luxury: Exploring Sustainable Practices And Ethical Branding In The Green Age
“True luxury lies not only in opulence and extravagance, but in the conscious choices we make to create a more sustainable and ethical future." In the current era of sustainability, consumer Read More »
Author: Bindu Indira Priyadarshini, Devi Prasad Ungarala
Contributor: eb™ Research Team
The Contribution Of Perceived Brand Ethics To The Development Of Consumer Trust: A Qualitative
The Moroccan banking sector is facing growing challenges to adhere to emerging standards of business ethics and corporate social and environmental responsibility. A marketing ethic based on good Read More »
THE MODERATING ROLE OF BRAND REPUTATION ON THE IMPACT OF TECHNOLOGY ATTRIBUTES AND BRAND
The present study aims not only to determine the impact of technology attributes and brand authenticity on functional brand image and the impact of functional brand image on affective brand Read More »
Impact Of Customers’ Perceptions Regarding Corporate Social Responsibility And Irresponsibility
Grocery retailers are making significant investments in their corporate marketing through Corporate Social Responsibility (CSR). Yet, this sector has witnessed some of the greatest cases of corporate Read More »
Author: Valérie Swaen, Nathalie Demoulin, Véronique Pauwels-Delassus
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
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