Corporate Social Responsibility
As An Alternative Tool For The Sustainability Of Family Businesses: Family Constitution/Family
The concept of sustainability in terms of management studies considers the ability of businesses to meet simultaneously the social, environmental, and economic goals of society nationally and Read More »
Doing Worse By Doing Good: How Corporate Social Responsibility Makes Products Less Dangerous
In recent years, much research has focused on the impact of CSR on business activity, showing that by investing in CSR companies can “do well by doing good” (Chernev & Blair, 2015;Du, Read More »
Corporate Social Responsibility And Dishonest Consumer Behavior
Increasingly, organizations are proclaiming their values by taking stands on controversial social issues. These actions often take the form of corporate social responsibility (CSR). However, little Read More »
Neural Pattern Similarity Reveals Brand Equity
Memory about a brand is associated with memory about the category of the brand’s product (Hutchinson, 1983). Consequently, when thinking about products in that category, that brand is likely to be Read More »
How Passive Form Messages In CSR Advertisement Improve Consumer Reaction To The Campaign
Corporate Social Responsibility (CSR) literature has documented that running a pro-social campaign provides indirect benefits to companies such as higher purchase likelihood and better perceived Read More »
Author: Taehoon Park, Anastasiya Pocheptsova Ghosh, Elise Chandon Ince
Contributor: eb™ Research Team
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