Corporate Social Responsibility
When Should Private Label Brands Endorse Ethical Attributes?
This article examines to what extent and under what circumstances product-related ethical attributes (i.e., attributes that reflect concern about social and environmental issues) influence Read More »
Spillover Of Social Responsibility Associations In A Brand Portfolio
Purpose This paper aims to explore the spillover effect of social responsibility (SR) activity at the product brand level on the full brand portfolio. Extant research has established that SR activity Read More »
THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: EVIDENCE FROM GHANA
Background: Corporate social responsibility has continuously achieved recognition as an active and well-organized marketing strategy in the recent years, but gaps still exist on its understanding and Read More »
Author: Shaibu Salifu, Yvonne K. Saini, Bhekinkosi Moyo
Contributor: eb™ Research Team
Consumers’ Perception On Organisational Corporate Social Responsibility Practices And Its
This paper aims at investigating consumers’ perception on the Corporate Social Responsibility (CSR) practices of the telecommunication service companies in Malaysia, and its antecedent to consumer Read More »
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Gender Aspects Of The Development Of Socio-Humanitarian Spheres In The Republic Of Azerbaijan
The article summarizes and analyzes the gender aspects of the development of the social and humanitarian spheres of the Republic of Azerbaijan, highlights positive and negative trends in this area. Read More »
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