Fashion psychology is the study of the relationship between clothing and the psyche. It examines how people use fashion as a form of self-expression, and how fashion can influence our emotions, Read More »
While there is an increasing body of knowledge of how cultural values play a part in international communication, there is still a lack of research looking at if and how cross-cultural differences Read More »
The paper explores whether culture influences human and brand personality congruence. It evaluates differences between preference levels of consumers from Norway and Turkey with respect to brand Read More »
This paper contends that significant changes in the values and expectations of northern European leisure markets mean that the nature and characteristics of conventional resort destinations in the Read More »
Purpose – The aim of this study was focussed on an investigation of the tourist behavior who make a cultural journey for the purpose of attending an event, both at the stage of taking decisions Read More »