Education and Training
Exposure To Mastery And Perceived Self-Efficacy
We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control Read More »
Author: Simona Botti, Irene Scopelliti, Carmen Donato
Contributor: eb™ Research Team
Assessing Effects On Preference For Collaborative Learning Of Millennials In The Context Of
This study explores the relationship between three independent variables (amount, social context of massively multiplayer online game play [MMOG] and motivation) and the dependent variable, Read More »
Author: Laura Salciuviene, Kelvin Lee, Veronica Erika C. Buenaventura
Contributor: eb™ Research Team
Is There A Better Style To Negotiate? An Analysis Of Negotiation Styles And Their Impacts On Buyer
Given the importance of negotiation outcomes on profits, companies are increasingly investing in negotiation training to optimally prepare their sales and procurement teams and to improve their Read More »
Using The Rasch Model For The Development And Assessment Of Multiple-Choice Tests In Marketing:
Recent developments in university education lead to marketing courses of hundreds of students. To cope with the challenge of efficient and fair test assessment, lecturers have switched to easily Read More »
The CMGS (Case Method With Guest Speakers) Project: Developing Experienced Learning In Sales
The implementation of the CMGS (Case Method with Guest Speakers) Project in Sales Management courses provides Marketing undergraduate students with first-hand practical knowledge about how a sales Read More »
Author: José Luis Ruíz de Alba, Maria L. Vallespin Aran, Estefania Almenta López
Contributor: eb™ Research Team
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