Environmental Impact
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Green Experiences: Using Green Products Improves The Accompanying Consumption Experience
The current research examines how using green products (e.g., environmentally friendly headphones) influences the enjoyment of the accompanying consumption experience (e.g., listening to music). Read More »
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Consumers’ Journey Into Access-Based Consumption: A Narrative Analysis Approach
Consumers are increasingly shifting from traditional ownership based consumption to relatively novel access-based consumption (hereafter, ABC). Access involves transactions that are market mediated Read More »
Author: Swapnil Saravade, Lorena Garcia-Ramon, Jacob Almaguer, Mohammadali Zolfagharian, Hazel H. Dadanlar
Contributor: eb™ Research Team
Ethics Of Ambivalence In Corporate Branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between Read More »
IMPACT OF TORISUM IN OMAN ECONOMY
Oman economy is one of the fast growing economies in the world. The contribution of the tourism sector in the economy is also note worthy. So the government must give more focus on the promotion for Read More »
How Can Environmental Marketing Efforts Be Successful In Motivating Consumerstowards More
The problem subject of paper is How can environmental marketing efforts be successful in motivating consumers towards more Eco-friendly purchasing behavior The topic has its social, scientific and Read More »
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