Ethical Lifestyle
The Hedonic-Shift For Freebies: How Preference For Hedonic Options Is Disproportionately Enhanced
Perhaps more than ever before, consumers are increasingly spending more and more of their time in consumptions that are completely free - think Facebook, Google, Wikipedia, etc. An important Read More »
When Altruism Is Perceived To Be Rare, Would Materialists Buy Green?
The rising conflict between the growing sensitivity towards environmental concerns while living in a material world has interested consumer researchers and policy makers for some time. To date, the Read More »
Too Tired To Choose It: Shifting Preference Of To Do Or To Have While Seeking Happiness
Some people endeavor to attain happiness whatever they are doing. They might pursue happiness even while choosing a simple stuff. Can seeking happiness change individuals’ buying habits? Which Read More »
Natural Scarcity – What Makes A Product A Suitable Means For Status Signaling
From Stone Age pottery, to Renaissance paintings and modern luxury watches, there is strong evidence that using objects as status symbols is at the core of human behavior. This phenomenon has been Read More »
Embodied Gentleness Effect: The Influence Of Hand Movements On Food Preferences
Imagine that you have just finished some hand grip exercises, or you have just finished putting together a puzzle. You find some grapes and apples on the kitchen table. Which fruit would you choose Read More »
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The Impact of Culture on Own-Label Brands Performance
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