Ethical Lifestyle
An Examination Of Korean Consumers' Sentiments Toward Technology-Based Business Practices
Ethics has been gaining broad recognition as a critical component in the determination of the success of new technology. Yet, there is a surprising paucity of research that explicitly deals with the Read More »
The Mystique Of Masculine And Feminine Choices: How Aversive Feelings Underlie Preferences
Research suggests that consumers seek masculine or feminine choices to reinforce their gender identities (Debevec and Iyer 1986; Grohmann 2009). But, is the entire allure of a masculine or a feminine Read More »
A Model Of Consumer Self-Regulation Failure
Self-regulation is fundamental to consumers’ ability to achieve their goals. Most existing self-regulation models focus on the psychological processes that promote goal-consistent behavior. These Read More »
Linguistic Antecedents Of Anthropomorphism
In consumer research, humanlike form has been regarded as the prerequisite for anthropomorphism (Hur, Koo, and Hofmann, 2015; Kim, Peng Chen, and Zhang, 2016). Given that activation of knowledge Read More »
Ethical Branding And Corporate Reputation
This paper explores the concept of ethical branding and its link to corporate reputation. Brands have traditionally been studied only as an economic construct. Brands, as a social construct, have not Read More »
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