Ethical Lifestyle
ETHICAL CONSUMERISM AND THE RISE OF CONSCIOUS BUYING IN THE FMCG SECTOR
Ethical consumerism and the rise of conscious buying have emerged as transformative trends in the Fast-Moving Consumer Goods (FMCG) sector. Increasing awareness of environmental sustainability, Read More »
Author: R. Vijayalakshmi, T.V. Ambuli, M. Manoj Kumar
Contributor: eb™ Research Team
Turning Shopping Habits Of Young Consumers Into Green
Consumers have strong shopping habits, and although being aware of sustainable issues, they hardly do green shopping. Therefore, a challenging question is: how to break the old shopping habits and Read More »
Author: Svetlana Bialkova, Joris Van Hoof, Sanne Van ‘T Erve, Ad Pruijn
Contributor: eb™ Research Team
Are Consumption Opponents The Happier People? Insights Into The Relationship Between
As the prevalence of anti-consumption practices and its relationship to personal well-being have grown, this research focuses on the anti-consumption practices of voluntary simplicity, collaborative Read More »
Author: Barbara Seegebarth, Mathias Peyer, Ingo Balderjahn, Klaus-Peter Wiedmann
Contributor: eb™ Research Team
The Feeling Of Learning And The Joy Of Liking
Immeasurable in richness and overwhelming in immensity, the scale of New Media is of the grandest kind. To manage the deluge of incoming information and the trove of existing content, New Media firms Read More »
Consequences Of Cultural Fluency
On the 4th of July, do Americans put more food on a patriotic plate? Can subtle exposure to traditional wedding photos make you more willing to buy an unrelated consumer product? In short, can Read More »
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The Impact of Culture on Own-Label Brands Performance
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