Fair Trade

Article

The Rise And Stall Of A Fair Trade Pioneer: The Cafe´direct Story

This is a case study investigating the growth of fair trade pioneer, Cafédirect. We explore the growth of the company and develop strategic insights on how Cafédirect has attained its prominent Read More »

Date: 07/03/2009
Author: Iain Andrew Davies, Robert Doherty, Simon Knox
Contributor: eb™ Research Team
Article

The Mirror Of Consumption: Celebritization, Developmental Consumption And The Shifting Cultural

This paper explores the shifting cultural politics of development as expressed in the changing narratives and discursive transparencies of fair trade marketing tactics in the UK. Pursued through what Read More »

Date: 12/21/2008
Author: Michael Goodman
Contributor: eb™ Research Team
Article

Reconciling Demands Of Conscience: A Grounded Theory Of Consumer Behaviour In The Fairtrade Context

Fairtrade is a trading partnership which contributes to sustainable development by offering better conditions while safeguarding the rights of marginalised producers in the global South. This study Read More »

Date: 2014
Author: Alvina Jamal Gillani
Contributor: eb™ Research Team
Article

The Huge Success Of Fairtrade Products In The UK Represents A Grass-roots Response To Market

As Fairtrade Fortnight launches in the UK on the 28th February, the ethical brand continues to enjoy political support and the backing of millions of consumers. But there is much more that Fairtrade Read More »

Date: 03/04/2011
Author: Deborah Doane
Contributor: eb™ Research Team
Article

Ensuring Fair Wages And Ethical Consumption Through The Determination Of Minimum Acceptable Payment

Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better Read More »

Date: 2012
Author: Cristian Elena Raluca, Alin-Cristian Joita, Mihaela Dârzan, Sorina Costache
Contributor: eb™ Research Team
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