Fair Trade

Article

Does Fair Trade Breed Contempt? A Cross-Country Examination On The Moderating Role Of Brand

This article is a within- and cross-country examination of the impact of fair trade certification on consumers evaluations and attitudes toward ethically certified products. Across three experimental Read More »

Date: 05/22/2017
Author: Vera Herédia-Colaço, Rita Coelho do Vale, Sofia B. Villas-Boas
Contributor: eb™ Research Team
CATEGORY