Fair Trade
Female Consumers' Intention To Be Involved In Fair-trade Product Consumption In The U.S.: The Role
Fair-trade practices include paying fair wages, supporting participatory workplaces and environmentally sustainable production, and developing long-term and supportive buyer-producer relationships Read More »
Author: Min-Young Lee, Erika Ferrell
Contributor: Vanessa Jackson, Kimberly Miller-Spillman eb™ Research Team
Fair Trade Information Eliminates The Positive Brand Effect: Product Choice Behavior In Japan
We examine whether Fair Trade information affects the Japanese consumers willingness to pay. We provide information on agroforestry and poverty resolution for chocolate products to test consumer Read More »
Do Preferences For Fair Trade Rely On Ethical Arguments Or Logos?
This paper investigates the effect of ethical labelling on consumer choice in the context offair trade. Previous studies have shown that the Fairtrade logo has a positive effect on brandchoice. Read More »
Author: Roman Maciej Konopka, Malcolm Wright, Mark Avis, Pam Feetham
Contributor: eb™ Research Team
Fashion Victim: The Impact Of Fair Trade Concerns On Clothing Choice
Fair trade is concerned with ensuring a fair price and fair working conditions for producers and suppliers, promoting equitable trading agreements. Throughout recent years fair trade has experienced Read More »
Author: DEIRDRE SHAW, GILLIAN HOGG, ELAINE WILSON, EDWARD SHUI, LOUISE HASSAN
Contributor: eb™ Research Team
Why Do Wine Producers Seek A Fairtrade Certification?
Fairtrades engagement in South Africa is unique as it emerged from an initiative of local producers seeking the certification in 2003. Since then, the number of Fairtrade wine farms has steadily Read More »
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