In his insightful theoretical critique, De Houwer (2007) advocates an effects-based perspective regarding the meaning of evaluative conditioning (EC): evaluative conditioning can be defined as an Read More »
The aim of this study is to examine the awareness levels of students studying at the Faculty of Sport Sciences regarding Paralympic sports. For this purpose, a descriptive survey model was used in Read More »
This exploratory study reviewed how teaching advertising and strategic communication through the lens of social justice and as an active agent to impact society influenced student perspectives. Using Read More »
Background: Understanding consumers' behavioral choices after the stimulus of negative events has great significance for repairing consumer perceptions, improving crisis management strategies for Read More »
It is probably a good thing that the theme of this conference has puzzled me. I see this as a sign that there is research going on and that frontiers are being moved – although I have not been part Read More »