Awareness
Negative Emotions And Pro-Social Persuasion: The Role Of Anxiety Toward Death In Charities’
This paper is intended to enlighten one of the mechanisms which underlie the efficiency of shocking charities’ campaigns. Through the “death anxiety” concept, we especially focus on the Read More »
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“One Text Or Call Could Wreck It All”: The Role Of The Extended Parallel Process Model In
Studies show that texting while driving is widespread (Lennon, Rentfro, & o’Leary, 2010), leading to numerous accidents and deaths (waugh, 2010). This article proposes using the Extended Parallel Read More »
Effects Of Gender Roles On Women's Health In Gynecological Cancers
Purpose: The review was written to examine the effects of gender roles on gynecological cancers and to raise awareness. Method: This study was carried out by examining and compiling the existing Read More »
Why Do You Think They Do That? Consumer Elaboration In The Detection Of Manipulative Intent And Its
Consumer awareness of deception is important in order to effectively cope with marketers’ strategic attempts to unfairly influence them. Yet, in spite of the widespread prevalence of marketplace Read More »
Author: Robert Madrigal, Catherine Armstrong-Soule, Leslie Koppenhafer
Contributor: eb™ Research Team
When More Than One Negative Emotion Is Elicited: How Suppressing Or Expressing One Allows The Other
An ad from an award-winning campaign for the World Wildlife Fund shows penguins rummaging through trash with the tagline “The future is man-made.” It suggests how, in the absence of human Read More »
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