Research and Development
Dimming The Light Offers A Creative Lens: The Impact Of Ambient Illuminance On Creativity
Creative ideas are prevalent in everyday consumption. The creative professionals always hope that consumers could understand and acknowledge the creativity displayed in their work. But is it always Read More »
Author: Chen Wang, Ravi Mehta, Rui (Juliet) Zhu, Jennifer Argo
Contributor: eb™ Research Team
To Trace Is To Trust: From Product Traceability To Brand Trust
As consumers become more conscious of and concerned with the ingredients that constitute their products and how their purchases can impact the environment, they are paying more attention to the Read More »
Bundle Variety And Preference: A Neuromarketing Study Using Event-related Potentials
Bundling has raised many interests for decades (e.g., Hansen & Martin, 1987; Janiszewski & Cunha Jr, 2004), but very few studies have been conducted to systematically examine the relationship between Read More »
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Vicarious Pride: When Gift Customization Increases Recipients’ Appreciation Of The Gift
Traditionally, customization researchers have investigated whether and why consumers appreciate customization (e.g. Fiore, Lee, and Kunz 2004; Franke, Keinz, and Steger 2009). Consumers often Read More »
Preferences For Insight And Effort Differ Across Domains And Audiences
A creative process is “the sequence of thoughts and actions that lead to a novel, adaptive production” (Lubart 2001, 295). Narratives of the creative process can enhance the perceived quality of Read More »
Author: Gaetano “Nino” Miceli, Irene Scopelliti, Maria Antonietta Raimondo
Contributor: eb™ Research Team
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