Research and Development
Introducing Differential Evolution To Product Assortment Planning: Optimizing Variety And Service
Despite the longstanding recognition of the importance of product assortment planning (PAP), existing literature has failed to provide satisfactory solutions to a great deal of problems that reside Read More »
Author: Charalampos Saridakis, Stelios Tsafarakis, George Baltas
Contributor: eb™ Research Team
Multidimensional Scaling Of Visual Design: An Objective Approach Of Determining Similarities
Multidimensional scaling (MDS) is a popular technique for the purpose of positioning a product/brand in the competitive space. While MDS has the advantage of transforming complex data into a Read More »
A Finite Mixture Multinomial Probit Model For Choice Based Conjoint Analysis: A Simulation Study
In the context of conjoint choice models the use of finite mixture models to estimate and analyze segment-specific consumer preferences is well-established. However, finite mixture models usually do Read More »
Improving Agent-Based Models Of Diffusion Effects
We argue that agent-based modeling, as currently practiced, suffers from two deficiencies. first, the assumptions are often unverified and, second, these assumptions may be insufficient. Deficiencies Read More »
Collecting Data Via Smartphones - Exploring Ways How To Reach Respondents
The advent and increasing popularity of smartphones open up new approaches to study people and collect primary data. While market researchers are working to develop appropriate methods for collecting Read More »
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