Research and Development
Life After P-Hacking
This paper considers how a commitment to not publishing p-hacked results will change the lives of individual scientists and products of science. We call this “Life After P-Hacking.” We discuss Read More »
Emerging Market (Sub)Systems And Consumption Field Refinement
The purpose of this paper is two-fold: firstly we introduce a (tentative) theoretical framework to conceptualize the development of market systems on a mid-range (or meso-) level; secondly, we spell Read More »
Author: Sofia Ulver, Jon Bertilsson, Marcus Klasson, Carys Egan-Wyer, Ulf Johansson
Contributor: eb™ Research Team
Using Bibliometrics To Evaluate The Journal Of Consumer Research: Suggested Future Consumer
The academic discipline of consumer research continues to develop and grow. Many recent trends offer to enrich and enliven the field in almost endless ways, and a renewed sense of the field’s scope Read More »
Author: Brian R. Chabowski, Charles M. Wood, G. Tomas M. Hult
Contributor: eb™ Research Team
Identifying Symbols Of The Consumer Marketplace From Human Brain Activity
Consumer neuroscience seeks to understand how consumer decisions are shaped by marketing actions. Recent research, guided by formal economic models, has made rapid progress in understanding the Read More »
Consumer JDM Research In Search Of Direction: What’s Next For Consumer JDM-BDT Researchers? (My
A primary goal of “Behavioral Decision Theory” (BDT), including the significant part of BDT research published in marketing journals, has been to introduce an alternative to economic, normative Read More »
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