Human Resources Management
Measuring Affective Commitment To The Employer Brand
The increasing importance of the relationship between an employee and his/her employer, has, in the last two decades, fuelled the application of marketing principles to human resource management, Read More »
Author: Susana Fernández-Lores, Francis Blasco, Maria Avello, Diana Gavilan
Contributor: eb™ Research Team
Effects Of Different Types Of Schematic Support On Item And Associative Memory For Brands In Older
Brand memory is central to brand equity (Keller 1993) (Keller 1993) as well as consumer decision making (Hoyer and Brown 1990; Warlop, Ratneshwar, and van Osselaer 2005; Yoon et al. 2005). It is well Read More »
Author: Praggyan (Pam) Mohanty, S. Ratneshwar, Moshe Naveh-Benjamin
Contributor: eb™ Research Team
Comparison Of Human Resource Management Between The United States And Turkey In The Context Of
The Hofstede Cultural Dimensions is a model developed by Geert Hofstede, a Dutch psychologist working in human resources at IBM in the 1970s. It is used to measure cultural differences between Read More »
Leadership Styles Towards Sustainability Of Human Resources In An Aviation School
Different leadership styles are proven to affect the productivity and performance of employees. Human resources are responsible for developing effective leaders who can meet the demands of the Read More »
The Place And Role Of National And Spiritual Approaches In Human Resources Management
As it is known, the main goal of the article is to study the national-moral values and their scientific-theoretical basis in the management of human resources. It is to reveal the contributions of Read More »
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