Marketing
Using Incentives To Encourage Word-of-Mouth Transmissions That Lead To Fast Information Diffusion
Unlike traditional advertising campaigns or sales promotions, word-of-mouth (WOM) marketing relies on consumer-to-consumer interactions to spread awareness, generate interest, and drive sales. Read More »
INFLUENCER QUALITY IN PROMOTING PERSPECTIVES PRODUCTS
Influencers holds an important role in product marketing due to the growth of internet and social media users in Indonesia as well as the increasing economic value of the e-commerce sector and has Read More »
Author: Mita Fransiska, Irmawan Rahyadi, Olivia Priskha Dewi, Almira Danella Azzahra, Dhea Amelia Irawan
Contributor: eb™ Research Team
THE IMPACT OF EXPERIENTIAL MARKETING ON BRAND COMMITMENT A CASE OF ONGA FOOD SEASONING
Experiential marketing is a strategic approach that focuses on creating immersive and memorable experiences for consumers to foster a strong connection with a brand. The relationship between Read More »
Strategi Komunikasi Pemasaran MAD For Makeup Dalam Menciptakan Brand Image Sebagai Merek Kosmetik
This research discusses the marketing communication strategies implemented by MAD For Makeup in an effort to create a brand image as a major player in the cosmetics industry, especially in attracting Read More »
The Mediating Role Of Brand Advocacy: Investigating Its Antecedents And Consequences In The Context
Extant literature suggests that opinion leaders promote brand advocacy, an innovative tool for changing organizational culture. A few studies have explored the association between opinion leaders and Read More »
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