Marketing
A New Consumer Relationship Model: The Marketing Communications Application
The article investigates empowered consumer behavior and explores its evolutionary nature and contemporary contexts in developed countries. Through a comprehensive literature review multi perspective Read More »
Analysis Of Mediation Effect Of Country-of-origin Image On Brand Equity
Marketers are required to study consumer psyche for the development of sustainable competitive advantage over other brands. One of the most significant challenges for marketing professionals is the Read More »
Marketing Mix Practices In The Cultural Industry
This research studies marketing mix and its elements especially the Four Ps including product, price, place and promotion- in the cultural industry. It reviews the concept of marketing mix and deals Read More »
Investigation Of The Consumers' Preferences About Effective Criteria In Brand Positioning: Conjoint
It is evident that in the current world of business anybody has recognized the importance of choosing the appropriate brand for the products and presented service in the field of marketing. Read More »
Author: Afshin Ghasemi, Abdolhadi Darzianazizi, Mohammad mosavi majd
Contributor: eb™ Research Team
MARKETING ASPECTS OF URBAN PLANNING AND AGGLOMERATION DEVELOPMENT
This article highlights the relevancy of scientific applied processing of marketing aspects of urban planning and agglomerations development. Analysis of researches and publications containing Read More »
Author: Volodymyr Levovich Glazyrin, Iosyp Volodymyrovych Shkrabyk, Mykola Pavlovych Sakhatskyi, Pavlo Mykolaiovych Sakhatskyi
Contributor: eb™ Research Team
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