Marketing
Impact Of Selected Socio-Demographic Characteristics On Branded Product Preference In Consumer
A successful brand is one of the most valuable resources a company has. Should the brand become powerful, it is supposed to reflect rational and emotional expectations of consumers, which, however, Read More »
Author: Pavol KRAL, Katarina JANOSKOVA, George LAZAROIU, Petr SULER
Contributor: eb™ Research Team
The Influence Of Customer’s Sharing Behavior In Social Commerce
All transaction behaviors between enterprises and customers directly take place on social media. Using social media for people to interact with their friends and family become a routine in the daily Read More »
Digital Marketing Planning With The Brand Dashboard Approach
A brand is a name, a symbol, a term or a design which identifies an organizations goods and services as distinct from those of other organizations. Brands support customers in their decision making Read More »
Integrated Organizational Communication, Corporate Marketing And Corporate Branding: An Analysis
Organizations live a marketing and communicative conflict. In addition to the globalized market, there is a consumer demand for cheaper, more accessible and utilitarian products. There is also the Read More »
Author: Andréa Virgínia CAVALCANTE, Jean Charles ZOZZOLI, Sara Sterfany de VASCONCELOS
Contributor: eb™ Research Team
SOUND SYMBOLISM IN MARKETING: AN INTEGRATIVE REVIEW OF MARKETING STUDIES ON SOUND SYMBOLISM
Despite an increase in marketing research on sound symbolism particularly since the beginning of 2000s, there is a lack of integrative review of the empirical marketing studies regarding sound Read More »
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