Marketing
A HABITUS OF EARLY RETIREMENT IN THE AGE OF AUSTERITY: LESSONS FOR HUMAN RESOURCE MANAGMENT
Early retirement must be distinguished from retirement. The former may be defined as the situation at which people do not work, do not seek work and also consider themselves retired, although their Read More »
ORGANIZATIONAL CULTURE, HOSPITALITY AND SUSTAINABILITY: THE DILEMNA OF THE MOUNTAIN HUT
In alpine regions, mountain huts have been built and managed since late 19th century to offer hospitality to people that want to experience wilderness. These huts have provided during all this time a Read More »
IS THERE A NEED FOR NEW MARKETING COMMUNICATIONS PERFORMANCE METRICS FOR SOCIAL MEDIA?
The objective of this paper is to develop a conceptual framework for measuring the effectiveness of social media marketing communications. Specifically, we study whether the existing marketing Read More »
INNOVATIVE STRATEGIES OF ELECTRONIC COMMUNICATION IN THE GREEK BANKING SECTOR
In an attempt to remain effective, flexible and competitive in today’s rapidly developing technological environment, banks increasingly recognize the benefits of the Internet to meet the needs of Read More »
Author: Konstantinos Terzides, Eva Papadopoulou, Kosmas Kosmidis
Contributor: eb™ Research Team
PORTUGUESE AND INTERNATIONAL ONLINE CONSUMERS OF WINE: A NICHE MARKET?
Online retailing is growing rapidly; according to all estimates, it will account for a significant percentage of retail sales in the future. Shopping online has become part of some consumers’ daily Read More »
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (9)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (6)
- Bribery (1)
- Business Practices (56)
- Customer Service (26)
- Child Labour (0)
- Climate Change (15)
- Collaboration (17)
- Collaboration and Partnership (22)
- Community Relations (16)
- Company Reporting (7)
- Competitiveness (23)
- Consumer Activism (29)
- Consumer Protection (61)
- Corporate Giving (1)
- Corporate Governance (34)
- Corporate Image (36)
- Corporate Image and PR (22)
- Corporate Initiative (5)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (166)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (42)
- Culture and Lifestyle (106)
- Customer Protection (12)
- Customer Satisfaction (91)
- Data Protection (13)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (10)
- Disadvantaged Community (3)
- Discrimination (14)
- Disinformation (5)
- Economic Empowerment (28)
- Economic Marginalisation (6)
- Education and Training (125)
- Employee Monitoring (2)
- Employee Satisfaction (12)
- Employment Standards (10)
- Endangered Species (0)
- Environment and Nature (21)
- Environmental Damage (4)
- Environmental Impact (21)
- Equitable Trade (1)
- ESG (10)
- Ethical Culture (34)
- Ethical Lifestyle (32)
- Ethnic and Cultural Diversity (24)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (15)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (14)
- Government Policy (20)
- Greenwashing (5)
- Health and Safety (17)
- Human Resources Management (11)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (3)
- Legislation (12)
- Litigation (4)
- Living Standards (5)
- Local Communities (5)
- Marketing (230)
- Marketing Messaging (98)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (32)
- Opinion Polling and Statistics (19)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (36)
- Plastics (0)
- Political Initiative (5)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (7)
- Product Placement (2)
- Product Quality (15)
- Public Health (35)
- Public Health and Welfare (18)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (7)
- Research and Development (61)
- Risk Management (11)
- SDGs (50)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (15)
- Social Commerce (4)
- Social Division (12)
- Social Impact (52)
- Social License (1)
- Social Mobility and Equity (6)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (51)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (3)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
