Marketing
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Talent Management In The Hotel Industry Of Pune City: Role Of Social Media And Social Media
Influencer marketing is growing leaps and bounds in recent years and is a force in contemporary persuasion. The persistent growth of social media platforms has allowed their users to view them as Read More »
Author: Merle Almeida, Gaurav Gomase, Charuta Gajbhiye
Contributor: eb™ Research Team
Social Media And Corporate Image As Determinants Of Global And Local Brands Purchase: Moderating
The main goal of this paper is to analyze the impact of social media marketing activities (SMMA) and corporate image as antecedents of global and local brands purchase. Furthermore, the goal of this Read More »
Author: Jovana Filipović, Srđan Šapić, Jasmina Dlačić
Contributor: eb™ Research Team
Strategi Brand Affect Terhadap Brand Loyalty Yang Dipengaruhi Social Media Marketing Dan Trust Pada
This study aims to determine and analyze empirically the effect of social media marketing and trust on brand affect and brand loyalty at Bank BNI Syariah Surakarta Branch. This research was conducted Read More »
Putting The ‘social’ Into Social Marketing: Practices, Norms And Communities – The Case Of
Social marketing is increasingly cited as an important component of the response to the behavioural demands of sustainability (Peattie and Peattie 2009; Institute for Government/Cabinet Office 2009), Read More »
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LEAN THINKING IN THE EUROPEAN HOTEL INDUSTRY
The aim of this study was to assess whether lean practices are applied in European hotel industry practices and whether or not their implementation contribute to efficiency and effectiveness of hotel Read More »
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