Marketing
A STUDY ON KEY DIMENSIONS OF DIFFERENT VARIABLES FOR CONSUMER ACCEPTANCE OF BRAND EXTENSION
A successful brand works as an emotional attachment force that always encourages consumer’s perception toward that brand among the other brands. A new product’s brand name is an important Read More »
SOCIAL MEDIA: MARKETING PUBLIC RELATION’S NEW BEST FRIEND
The organizational long term success of promotional campaigns and the integration of marketing communications are affected by the effective use of information communication technologies, including Read More »
IP MULTIMEDIA SUBSYSTEM AND INTERACTIVE BROADCASTING CONVERGENCE: A NOVEL APPROACH ADOPTED IN
Interactive broadcasting elaborates on the study and realization of novel television networks, able to provide multiple interactive multimedia and Internet based services, utilizing Digital Video Read More »
Author: George Mastorakis, Ioannis Kopanakis, Athina Bourdena, Maria Antonaki, Ilias Karditsis
Contributor: eb™ Research Team
MARKETING AND SALES CONFLICT: ANTECEDENTS AND CONSEQUENCES
This is a summary of a dissertation which focuses on the relationships between the Marketing and Sales departments, exploring specific organizational and functional factors as sources of Read More »
SOCIAL MEDIA MARKETING AS AN ENTREPRENEURIAL LEARNING PROCESS
The purpose for this paper is to explore social media marketing from the perspective of entrepreneurial learning. The theoretical basis consists of contributions from the fields of organisational Read More »
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