Marketing
AI- Driven Social Media Monetization Policy And Consumer- Centric Engagement In Digital Marketing
This study explored social media monetization policy in Nigeria as a potential avenue for a new social contract as a digital economy development indicator and entrepreneurship sustainability. By Read More »
Author: David Oyewumi-Taiwo Oyekunle, Okwudili Matthew Ugochukwu, Oluyemisi Adenike Oyedemi, Godwin Nse Ebong, Maria Esegbona-Isikeh Ogheneruona, Amaonwu Onyebuchi, Esther Bunmi Eboesomi, Praise Akinsipe
Contributor: eb™ Research Team
Linking Strategy-As-Practice Knowledge And Multi-Stakeholder Brand Meaning Co-Creation: Insights
In this paper, we adopt a strategy-as-practice perspective and establish a link to the practices of brand meaning cocreation. We contribute empirical insights gained in the context of a small, Read More »
Consumer Dominant Semiotics: Aspects Of An Emerging Marketing Paradigm
Extant research has established consumer dominance as a significant phenomenon in contemporary marketing. Theoretical groundwork has convincingly argued for a distinctive consumer dominant paradigm. Read More »
Sponsorship And Ambush Marketing Effectiveness: A Field-Experimental Analysis Of Print And Online
With rising sponsorship expenditures every year, marketing practice has an essential need for information of sponsorship effectiveness. Traditional sponsorship is becoming increasingly threatened by Read More »
Is Technology Moderating The Influence Of Store Equity On Behavioral Intentions? Evidence From
In today’s competitive environment in which retailers operate, store equity is seen as a key differentiating factor. However, to date there is little research on the dimensionality of the store Read More »
Author: Gloria Berenguer-Contri, Irene Gil-Saura, Mª Eugenia Ruiz-Molina
Contributor: eb™ Research Team
- Activism (5)
- Activism and Public Events (0)
- Advertising Standards (13)
- Advertising to children (9)
- Anti-Trust (2)
- Awareness (32)
- Awareness and Visibility (6)
- Bribery (1)
- Business Practices (56)
- Customer Service (26)
- Child Labour (0)
- Climate Change (15)
- Collaboration (17)
- Collaboration and Partnership (22)
- Community Relations (16)
- Company Reporting (7)
- Competitiveness (23)
- Consumer Activism (29)
- Consumer Protection (61)
- Corporate Giving (1)
- Corporate Governance (34)
- Corporate Image (36)
- Corporate Image and PR (22)
- Corporate Initiative (5)
- Corporate Killing (0)
- Corporate Scandal (0)
- Corporate Social Responsibility (166)
- Corruption (1)
- Corruption, Bribery and Fraud (1)
- Criminal Prosecution (0)
- CSR Monitoring and Auditing (4)
- CSR Practice (42)
- Culture and Lifestyle (106)
- Customer Protection (12)
- Customer Satisfaction (91)
- Data Protection (13)
- Defective Products (4)
- Deregulation (0)
- Developing World (13)
- Developing World Investment (10)
- Disadvantaged Community (3)
- Discrimination (14)
- Disinformation (5)
- Economic Empowerment (28)
- Economic Marginalisation (6)
- Education and Training (125)
- Employee Monitoring (2)
- Employee Satisfaction (12)
- Employment Standards (10)
- Endangered Species (0)
- Environment and Nature (21)
- Environmental Damage (4)
- Environmental Impact (21)
- Equitable Trade (1)
- ESG (10)
- Ethical Culture (34)
- Ethical Lifestyle (32)
- Ethnic and Cultural Diversity (24)
- Executive Integrity (1)
- Executive Remuneration (0)
- Executive Replacement (0)
- Executive Responsibility (6)
- Expatriation (0)
- Fair Trade (16)
- Financial Lending (15)
- Financial Management (49)
- Food Standards (15)
- Fraud (1)
- Genome and Bio-Tech (12)
- Global Commons (3)
- Global Warming (3)
- Globalisation (14)
- Government Policy (20)
- Greenwashing (5)
- Health and Safety (17)
- Human Resources Management (11)
- Insider Dealing (0)
- Investigations and Indictments (2)
- Investor Activism (2)
- Investor Relations Management (3)
- Legislation (12)
- Litigation (4)
- Living Standards (5)
- Local Communities (5)
- Marketing (230)
- Marketing Messaging (98)
- Media Reporting (27)
- Mergers and Acquisitions (8)
- Minority Interests (0)
- Movement: Animal Rights (13)
- Movement: Business (4)
- Movement: Consumer Rights (12)
- Movement: Environmental (6)
- Movement: Globalisation (3)
- Movement: Human Rights (7)
- Movement: NGO (1)
- Movement: Shareholder Rights (0)
- Movement: Unions and Labour (1)
- Nano-Technology (0)
- Negligence (0)
- New Products and Services (32)
- Opinion Polling and Statistics (19)
- Partnership (2)
- Personal Choice (75)
- Philanthropy (10)
- Planning and Strategy Management (36)
- Plastics (0)
- Political Initiative (5)
- Political Lobbying (0)
- Politics and Business (4)
- Pollution (2)
- Price Fixing (2)
- Privatisation (0)
- Product Labeling (7)
- Product Placement (2)
- Product Quality (15)
- Public Health (35)
- Public Health and Welfare (18)
- Public Interest (5)
- Public Relations (7)
- Public Service (8)
- Public Trust (6)
- Public Welfare (7)
- Recognition and Awards (0)
- Recycling (0)
- Recycling, Pollution and Waste (3)
- Regulation and Compliance (7)
- Research and Development (61)
- Risk Management (11)
- SDGs (50)
- Shareholder Rights (0)
- Shareholder Value (3)
- Shareholders (0)
- Social Benefit (15)
- Social Commerce (4)
- Social Division (12)
- Social Impact (52)
- Social License (1)
- Social Mobility and Equity (6)
- Special Interests (2)
- Supply Chain (6)
- Supply Chain Management (8)
- Tax Avoidance (0)
- Tax Evasion (0)
- Taxation (4)
- Technological Advancement (51)
- Trade Policy (4)
- Transparency (2)
- User Specified (1)
- Value for Money (9)
- Visibility (0)
- Waste Management (3)
- Work Life Balance (3)
- Work Lifestyle (2)
- Working Conditions (4)
- RECENT ARTICLES
-
Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
