Marketing
Media Multitasking Contexts And Advertising Effectiveness Of Traditional And Online Advertising:
Media multitasking is a new consumption context that affects the way advertising stimuli are processed and evaluated. In two studies, we explore the effects of media multitasking contexts involving a Read More »
Date: 06/03/2014
Author: Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders
Contributor: eb™ Research Team
Author: Snezhanka Kazakova, Verolien Cauberghe, Liselot Hudders
Contributor: eb™ Research Team
Session Third Party Reviews, Hedonic Evaluation And Price Premium. Are All Consumers Alike?
We analyse the different effects that TPRs have on consumers’ hedonic evaluation of wines and the willingness to pay a higher price above their common price range. Through a wine tasting Read More »
Date: 06/03/2014
Author: Santiago Gonzalez-Hernando, Víctor Iglesias-Argüelles, Celina González-Mieres
Contributor: eb™ Research Team
Author: Santiago Gonzalez-Hernando, Víctor Iglesias-Argüelles, Celina González-Mieres
Contributor: eb™ Research Team
Online Channel Usage: Does It Create Opportunities For Share-of-Wallet Expansion Or Entail A Risk
Does a shift from single to multi-channel shopping affect the allocation of grocery spending across retail chains? Given the increase in operational costs associated with a multi-channel strategy, it Read More »
Date: 06/03/2014
Author: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Contributor: eb™ Research Team
Author: Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey
Contributor: eb™ Research Team
When Does Customer Empowerment Make A Difference? An Exploration Of Consumer Response To Different
Previous research indicates that customer empowerment, the integration of consumers into the decision-making mechanisms of a company, enhances consumers’ perceptions of the company. Three Read More »
Segmentation Of Loyal Consumers In Retailing Context From The Latent Approach
The identification of retail consumer profiles is key for designing actions oriented towards the most profitable segments. Study of market heterogeneity is evolving towards latent segmentation Read More »
Date: 06/03/2014
Author: Maria Fuentes Blasco, Beatriz Moliner Velázquez, Irene Gil Saura
Contributor: eb™ Research Team
Author: Maria Fuentes Blasco, Beatriz Moliner Velázquez, Irene Gil Saura
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
06/03/2014
