Marketing
Senior Sport Tourism Consumers In Russia
The purpose of the paper is to identify the main trends in the senior tourism development in Russia. The study presented in the paper examines the key determinants that should be taken into account Read More »
Cross-Border Tourist Regions: A Perspective On Place Attachment And Consumer Satisfaction
This study aims at gaining a deeper understanding of customer profiling and behaviour in cross-border tourism destinations. The study is developed under a niche marketing perspective. Previous Read More »
I Am Strong To The Finish Cause I Eats Me Spinach! The Impact Of Ethical Claims On Consumers’
Across two studies (study 1- n=214; study 2-n=104) this article examines the efficiency of ethical advertising claims in promoting food & beverage products/ services that are simple/ Read More »
How Do Organizational Buyers Use Customer-To-Customer Information Sharing In Complex Buying?
Business focus is shifting away from tangibles towards intangibles such as skills and knowledge which makes buying difficult by complicating buyers’ information search. This paper analyzes how Read More »
Are Influential Buying Center Members Really Important For Industrial Purchase Decisions? Further
Existing explanatory models and related measurement methods on buying center decision-making do not suggest a differentiated consideration of the influence construct. In this paper we specify the Read More »
Author: Markus Voeth, Uta Herbst, Timo Andreas Knöpfle
Contributor: eb™ Research Team
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