Marketing
Creating Closeness In Retailing: Comparing Retailers And Consumers Perspectives
This article investigates the ill understood notion of closeness in retailing. Using a qualitative study with 69 semi-structured interviews, we show how retailers as well as consumers relate to Read More »
The Influence Of Web Design And Buyer Characteristics On Browsing Behaviour
Although the effects of interactivity and personalisation tools on browsing experience has been the subject of previous research, the impact of variable levels of such features on buyers’ Read More »
What Drives Private Label Success? A Meta-Analytical Approach
The implementation of private labels in retailers’ assortments has tremendously increased within the last years due to private labels’ positive effect on customers’ store loyalty and store Read More »
Author: Julian Hofmann, Oliver Schnittka, Carsten Erfgen, Katharina Kersten
Contributor: eb™ Research Team
The Impact Of Recommendation Agents’ Type Of Voice On Perceived Social Presence, Trust And
This paper aims to demonstrate the influence that recommendation agent type voice may have on consumers reactions. Through experimentation, we compare the effects of human and synthetic voice on Read More »
Maximizing Vs. Satisficing: How Do Consumers Choose?
This paper adds to the debate on whether consumers are in fact utility maximizers or satisficers by estimating two structurally comparable models on the same data set. Based on Stüttgen et al.’s Read More »
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