Marketing
Switching Costs, Customer Satisfaction, And Their Impact On Marketing Ethics Of Medical Schemes In
The issue regarding the transition of members from their current medical schemes to the National Health Insurance (NHI) in South Africa has erupted in much debate. This study, modelled on enlightened Read More »
Explicating Ethical Corporate Marketing. Insights From The BP Deepwater Horizon Catastrophe: The
Ethical Corporate Marketing-as an organizational wide philosophy-transcends the domains of corporate social responsibility, business ethics, stakeholder theory and corporate marketing. This being Read More »
Author: John M. T. Balmer, Shaun M. Powell, Stephen A. Greyser
Contributor: eb™ Research Team
The Influence Of Marketing Ethics And Consumer Ethics On Consumer Behaviour And Decisions Before
One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, Read More »
Author: Sahri Prayitno, Setyo Riyanto, Luthfita Ayu Diarta
Contributor: eb™ Research Team
Putting Words Into Action: Marketing Organic Products With Existing Brand Associations
Purpose: the purpose of this paper is to show that reporting the corporate commitment to labor exclusion of people with disability correlates with the increase of consumer loyalty. Methodology: It is Read More »
Brand Positioning Through Celebrity Endorsement - A Review Contribution To Brand Literature
The use of celebrities in marketing communications has become the practice of the major companies in the emplacement of the brand in the mind of consumers. Firms are making vast investments in hiring Read More »
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