Marketing
Effectiveness Of Social Media Platform: A Perspective Of Customer Purchase Intention Through Social
The purpose of the study is to explore the association among the social media practices which effect the purchase intention of the consumers in the Pakistani context. The study is helpful for all the Read More »
The Describe Of Moderating Role Of Product Performance In Brand Vision And Positioning Effect On
This research aimed to investigate the effect of brand vision and positioning on brand equity with regard to moderating role of product performance and using descriptive survey research. The Read More »
Capitalism Leading To Unhealthy Food Consumption
How fast-food and beverage companies, which are driven by capitalism, adopt the ethical product, price, promotion, and place strategies to influence consumers’ perceived value and purchase Read More »
Definition Of Islamic Brand: A Study From Islamic Conjuction And Its Findings
Back in 2007, Islamic brands captivated the attention of marketing scholars. Most previous studies defined Islamic brands are adapted from conventional marketing/brand pivot, social constructionism, Read More »
Author: Muhammad Saiful Islam Ismail, Tengku Wasimah Raja Harun, Syaimak Ismail, Aemy Aziz, Muhammad Anas Ibrahim
Contributor: eb™ Research Team
Empirically Examining The Psychological Mechanism Of A Loved And Trusted Business School Brand
Marketing and branding of higher education occupy an important space today in the extremely competitive B-school market. This paper aims to explore the drivers of brand loyalty and advocacy in the Read More »
Author: Sumanjit Dass, Sapna Popli, Abhigyan Sarkar, Juhi Gahlot Sarkar, Muddu Vinay
Contributor: eb™ Research Team
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