Marketing
THE IMPACTS OF BRAND EXPERIENCES ON BRAND LOVE, BRAND TRUST, AND BRAND LOYALTY: AN EMPIRICAL STUDY
Previous studies that studied brand relationships tended to ignore the relationship between brand experience and brand loyalty and the role of brand love and brand trust. Therefore, the main Read More »
The Role Of Ethical Marketing Issues In Consumer-Brand Relationship
This study investigated the components of ethical marketing such as product, price, place, and promotion using ethical views on the consumer-brand relationship and perceived product quality in B2C Read More »
Determining The Factors Affecting Brand Equity In A Development Organization Through Survey
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »
Relevance Of Branding In Insurance Sector
In the changing market scenario, insurance companies have realized the inherent value of brands and consider them valuable assets. Brand equity is the value buildup in a brand due to the positive Read More »
Author: Prof. Deepali Singh, Rahul Priyadarshi, Snehal Kannaujia, Puneet Kumar
Contributor: eb™ Research Team
RETHINKING INTEGRATED MARKETING COMMUNICATIONS – THE HOUSEHOLD SERVICES INDUSTRY PERSPECTIVE
This article aims to review the different integrated marketing communication (IMC) tools in a digital context that companies in the field of household services can utilize to manage their brand Read More »
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