Marketing
How Swiss Watchmaking Brands Are Communicating Made In Switzerland
Country-of-origin indications, also called “made in” labeling [35], are utilized in marketing strategies by companies to distinguish themselves from others, trying to associate their products Read More »
The Perks Of Being Digital. Nikeland: A Case Study
The increasing digitalization of consumer behavior and lives has created both opportunities and challenges for fashion brands seeking to engage with their audience. This paper aims to reflect on the Read More »
Extended Reality (XR) In The Digital Fashion Landscape
The fashion industry is progressively investing in technology, and the benefits of Extended Reality (XR) are not going unnoticed. Despite widespread interest in the topic, the literature is limited Read More »
Instagram: Digital Behavior In Luxury Fashion Brands
Social media has become an essential brand communication channel for fashion brands through interaction, engagement and personal communication. Instagram is one of the most important social media Read More »
Author: Marta Torregrosa, Cristina Sánchez-Blanco, Patricia SanMiguel, Jorge del Río Pérez
Contributor: eb™ Research Team
Factors Influencing The Purchase Intention Of Women In Jabodetabek When Purchasing Local Makeup
The high number of internet users that surged during the pandemic caused for a change of shopping trends among the Indonesians, and the beauty industry took the opportunity to enlarge their targeted Read More »
Author: Valentina LUGO ARIAS, Sasotya PRATAMA, Tritjondro BASKORO
Contributor: eb™ Research Team
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