Marketing Messaging
Broadcasting And Narrowcasting: How Audience Size Impacts What People Share
Does the mere number of people with whom consumers communicate impact what they talk about and share? Some conversations involve communicating with just one person (narrowcasting), whereas others Read More »
The Impact Of Outdoor Temperature On Pricing And Advertising Policies For Weather-sensitive
The demand of weather-sensitive products, such as refreshing drinks, varies with outdoor temperature. But when temperatures change, retailers lack a framework to adapt marketing mix elements, such as Read More »
Author: Régis Chenavaz, Octavio Escobar, Xavier Rousset
Contributor: eb™ Research Team
Manufacturer And Retailer Brand Acceptance Under Different Levels Of Purchase Involvement
Consumers usually care who is standing behind the brand – a well-known manufacturer, or retailer, whose store is being visited, or an anonymous producer. Branding type in terms of implied brand Read More »
Sensory Brand Experience, Price Insensitivity, And Purchase Intention: Mediating Roles Of Customer
Pakistani retail business focuses on old retailing methods and does not employ innovative retailing concepts. This research aims to show how sensory brand experience affects price sensitivity and Read More »
Author: Dr. Muhammad Ahmad-ur-Rehman
Contributor: Hafiz Salman Asghar, Zahid Hussain, Dr. Sehar Zulfiqar eb™ Research Team
Use Of Influencers As Impact And Ethics In Digital Advertising
With the widespread use of the Internet and social media, innovations have also emerged in the activities carried out in the field of marketing. Along with traditional media, social media channels Read More »
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