Marketing Messaging
ONLINE ENGAGEMENT IN THE AUTOMATED AND COLLABORATIVE GAMIFICATION TRENDS
The online engagement is one of the biggest challenges in the context of digitalization. Consumers, clients, and networks are looking for their services and applications for solving their problem in Read More »
An Investigation The Main Internal Brand Crisis Antecedents
To enrich literature of brand crisis causes regards internal perspective, this paper investigates internal brand shortage as crisis antecedents provoking brand fire consequently. Phenomenological Read More »
Author: Bich Ngoc DO, Tuan Phong NHAM, Tuyet-Mai NGUYEN
Contributor: eb™ Research Team
Emotional Responses To Branded And Unbranded Foods
Investigating the emotions elicited by a product considering only its sensory characteristics or both its sensory characteristics and packaging/branding can give a deeper insight into product Read More »
Author: Sara Spinelli
Contributor: E. Monteleone, J. Prescott, G.P. Zoboli, C. Masi eb™ Research Team
CONSUMER PERCEPTION OF PRODUCT STIMULI An Investigation Into Indian Consumer Psychology And Its
Consumer perception of product value is central to all stages of the process of bringing products to markets, from design and manufacture to distribution and retail. As a result, product strategy Read More »
Ethical Brand Impact On The Behavior Of Food Products Consumers In Rasht
This study has tried to link areas of business ethic, marketing and brand management to each other; and for the first time in Iran, it has shown that there is a relationship between ethical Read More »
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