Marketing Messaging
FACEBOOK AS A PLATFORM IN PROMOTING CONTINENTAL TOURISM
The aim of this paper is to investigate whether the subjects of continental tourism in the Republic of Croatia use the advantages of planning advertising and promotion through social networks, with Read More »
WRITTEN COMMUNICATION OF A LARGE ORGANIZATION WITH INSTITUTIONAL CUSTOMERS
Efficient written communication, in accordance to the highest standards in this area, is a very important element of building relations of a large organization with clients. It refers particularly to Read More »
Date: 06/21/2018
Author: Grazyna Rosa, Izabela Ostrowska, Leszek Gracz, Kamila Slupinska
Contributor: eb™ Research Team
Author: Grazyna Rosa, Izabela Ostrowska, Leszek Gracz, Kamila Slupinska
Contributor: eb™ Research Team
Linking Emotional Brand Attachment And Sales Promotion To Post-Purchase Cognitive Dissonance: The
The primary objective of this research is to develop a better understanding of consumers post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment Read More »
Date: 11/30/2020
Author: Muhammad Imad Ud Din AKBAR, Bilal AHMAD, Mirza Huzaifa ASIF, Shahid Ali SIDDIQUI
Contributor: eb™ Research Team
Author: Muhammad Imad Ud Din AKBAR, Bilal AHMAD, Mirza Huzaifa ASIF, Shahid Ali SIDDIQUI
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
06/03/2014
