Marketing Messaging
CONSUMING AND ENGAGING WITH NEWS IN SOCIAL MEDIA: DO ALL USERS HAVE SIMILAR MOTIVES?
Social media has become an indispensable part of our daily lives in today’s world. As it permeates various aspects of users’ lives such as building and keeping social interactions, shopping or Read More »
Author: Hande B. Turker, V. Aslihan Nasir, Begum Yilmaz, Yasemin Sucu
Contributor: eb™ Research Team
THE FACTORS AFFECTING GEN Z’S LOYALTY TOWARD ONLINE MARKETPLACES
Generation Z is the generation coming after Millennials and before Generation Alpha. Although there is not a clear-cut consensus on the time span covering the birth dates of Gen-Zers, it is generally Read More »
Author: V. Aslihan Nasir, Hande B. Turker, Ece D. Aykac, E. Baran Unal
Contributor: eb™ Research Team
THE INFLUENCE OF EASE OF USE, USEFULNESS, AND INFORMATION QUALITY ON CONSUMERS’ SATISFACTION WITH
Social media platforms were initially encouraged as a means for socially interacting with family and friends. However, with the rapid advancements in the commerce environment, social media platforms Read More »
EXAMINING PODCAST MARKETING SUCCESS – PERSPECTIVES OF THE IS SUCCESS MODEL
Research on podcast marketing success is limited, particularly from a developing economy perspective. This study examined podcast marketing success from a developing economy perspective, Read More »
GREEN BEAUTY PRODUCT LOYALTY: A MODEL VALIDATION
The beauty product industry is one with a lucrative forecast, as this industry had a global revenue of approximately 571.1 billion US dollars in 2022, expected to grow by 3.8 percent annually. Where Read More »
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The Impact of Culture on Own-Label Brands Performance
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