Marketing Messaging
Sizes Are Gendered: Impact Of Size Cues In Brand Names On Brand Stereotyping
What comes to your mind when you think of the brand name Mini Cooper or Grand Cherokee? Physical size would probably be among the first few associations that come to mind - Mini Cooper is physically Read More »
With Or Without You: How Second Person Pronouns Engage Listeners
What makes cultural products popular? Could products that literally speak to “you” be more engaging? Academics have long been interested in whether the use of second person pronouns (e.g., you, Read More »
The “Upper Limit Framing” Effect: Upper Limit Framing Of A Cost Estimate Influences Consumption
Consumers often make consumption choices on the basis of estimates, rather than actual temporal or monetary costs. Frequently, marketers interchangeably use “less than” vs. “not more than” Read More »
Sensory Stimulation For Sensible Consumption: Multisensory Marketing For E-tailing Of Ethical
Amidst strong competition and lack of resources and functional superiority, ethical brands may seek an experiential approach to marketing online. A between-subjects online experiment (N = 308) shows Read More »
Author: Vignesh Yoganathan, Victoria-Sophie Osburg, Pervaiz Akhtar
Contributor: eb™ Research Team
Digital Transformation In Participation Banking
Participation banking was established as an alternative to the traditional banking system. Funds collected from savers in participation banks are offered to people who request funds through various Read More »
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