Marketing Messaging
When Logos Rise And Fall: Exploring The Metaphorical Meaning Of Upward And Downward Diagonal
Stylistic properties influence product judgments by communicating symbolic meaning beyond what is explicitly stated (Doyle and Bottomley 2006; Meyers-Levy and Peracchio 1992; Peracchio & Read More »
The Effect Of Color Vs . Black-and-White On Information Processing
The effects of using color in various forms of marketing communications (e.g., television and magazine advertising, package design) have received much attention from marketing researchers. One area Read More »
Brands Status And Reverse Placebo Effects: High Status Products Inhibit Performance Despite Being
Placebo treatments have been shown to influence medication efficacy, but recently, researchers have investigated placebo effects of marketing actions. For instance, pens and wines whose labels bear a Read More »
Social Comparison To Advertising Depictions: Exploring Advertising Practitioners’ Perspectives
Social comparison, proposed nearly 60 years ago by Festinger (1954) is defined as an evaluative process in which an individual compares himself or herself on some dimension to a target of comparison Read More »
The Effects Of Color On Food Temperature Perceptions
Red and blue denote warm and cold temperatures on water faucets, air-conditioning systems, weather maps, and thermometers, among other items. The co-occurrence of red/blue hues and warm/ cold Read More »
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Mobility - Unveiling Essence and Value of Mobile Technology
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
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