Marketing Messaging
When Color Meets Health: The Impact Of Package Colors On The Perception Of Food Healthiness And
The rising obesity epidemic (Flegal, Carroll, Kit, and Ogden 2012) arouses consumers’ healthy eating concerns and motivates food manufactures to improve the nutritional content of their products Read More »
The Effects Of Framing Products As Experiences On The Creation And Use Of Consumer Reviews
There are two recent developments in marketing and consumer behavior that may initially seem separate but are related and can influence one another. First, companies and brands are increasingly Read More »
The Moderating Role Of Self In The Persuasiveness Of Visual Perspective
The effectiveness of visual communication depends on its stylistic properties (e.g., camera angle, orientation of an object, and visual perspective) (Yang et al. 2010). In this project, we will focus Read More »
The Role Of Visual Attention In Decision-Making: An Eye-Tracking Experiment
Bettman suggested as early as 1979 that attention may be one of the key factors that influence choice. More recently, Janiszewski et al. (2013) reported that repeated allocation of attention to a Read More »
Culinary Culture, Gastrobrands And Identity Myths: ‘Nigella’, An Iconic Brand In The Baking
In his perceptive and persuasive rendering of the nature of consumer society and its obsession with fame and celebrity, McCracken (2005) states that “the celebrity world is one of the most potent Read More »
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The Impact of Culture on Own-Label Brands Performance
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