Marketing Messaging
The Impact Of The ‘100% Natural Origin’ Claim On Consumers’ Perception Of Fragrances
Can consumer knowledge that a scent is 100% composed of natural ingredients influence sensory perception of the fragrance? In the present study, 112 participants were asked to test and evaluate a Read More »
Date: 06/03/2014
Author: Vanessa Apaolaza, Patrick Hartmann, Cristina López, Jose M. Barrutia, Carmen Echebarria
Contributor: eb™ Research Team
Author: Vanessa Apaolaza, Patrick Hartmann, Cristina López, Jose M. Barrutia, Carmen Echebarria
Contributor: eb™ Research Team
Suspicion Is A Heavy Armor! A Mindset Account For The Carryover Effects Of Suspicion On Unrelated
By conceptualizing suspicion as a mindset, this research investigates the carryover effects of suspicion on the processing of subsequent unrelated persuasion attempts. The first two studies provide Read More »
Date: 06/03/2014
Author: Tina Tessitore, Maggie Geuens, Mario Pandelaere, Elizabeth Cowley
Contributor: eb™ Research Team
Author: Tina Tessitore, Maggie Geuens, Mario Pandelaere, Elizabeth Cowley
Contributor: eb™ Research Team
The Effects Of Perceived Health Claim Certainty, Manipulation Inferences And Issue Involvement On
This paper examines the effects of consumer perceptions about the level of health claim support, inferences of advertisers’ manipulative intent (IMI) and consumer health issue involvement on Read More »
Date: 06/03/2014
Author: Fanny Dobrenova, Ralf Terlutter, Sonja Grabner-Kräuter
Contributor: eb™ Research Team
Author: Fanny Dobrenova, Ralf Terlutter, Sonja Grabner-Kräuter
Contributor: eb™ Research Team
Logo Design: Examining Consumer Response To Figurativeness Across Cultures
Literature concerned with logo strategy suggests that the aesthetic appeal of brand logo significantly influences consumer reactions. The main purpose of this research is to study the influence of Read More »
Date: 06/03/2014
Author: Joana César Machado, Leonor Vacas-De-Carvalho, Anna Torres, Michel Van De Velden, Patrício Costa
Contributor: eb™ Research Team
Author: Joana César Machado, Leonor Vacas-De-Carvalho, Anna Torres, Michel Van De Velden, Patrício Costa
Contributor: eb™ Research Team
When The Need For Affiliation Heightens Consumers’ Susceptibility To Persuasion Tactics
Two experiments tested whether social exclusion increases consumers’ susceptibility to advertising strategies that appeal to the need to belong. Socially excluded (vs. socially accepted) Read More »
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
