Business Practices
Contemporary Marketing Practices In Russia: Transactions, Relationships And Interactions. Evidence
Emerging markets represent a significant part of the world economy and tend to expand their share, but they are still not well examined. Specifically, one of the BRIC economies, Russia seems to be Read More »
Author: Vera Rebiazina, Alexander Rozhkov, Olga Tretyak
Contributor: eb™ Research Team
Do Retailers Benefit From Deploying Customer Analytics?
Prior research has documented a general positive relationship between the deployment of customer analytics and firm performance. In this research we focus on the retailing industry, an industry Read More »
Where Should Fairness Judgment Be Anchored? Fairness As A Decision Heuristic For Achieving
Achieving compliance from business partners is considered to be important for firms, yet the use of influence strategies to elicit compliance is one-sided and sometimes aggressive. Previous channel Read More »
Author: Miaomiao Zhu, Michael Kleinaltenkamp, Ingmar Geiger
Contributor: eb™ Research Team
To Brand Not To Brand Or Both? Consequences For Dual-Brand Firms
In addition to produce their own brands, dual-brand firms also supply private labels for particular retailers. Some leading Spanish brands such as Don Simón, Mahou and Carbonell, have been involved Read More »
Renegotiations In Business-To-Business Practice: A Qualitative Status Quo Analysis
In recent years, renegotiations have become more prevalent in business-to-business transactions. Although renegotiations have a strong impact on business efficiency and relationships, marketing Read More »
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