Business Practices
The Vintagescape As Embodied And Practiced Space
Vintage is not a new concept. Second-hand markets and the selling and trading of clothing, bric-a-brac and unwanted goods have been a constant presence throughout consumer history. Previous research Read More »
Managing International Operations
The global business landscape is rapidly evolving, marked by increasing interconnectivity and complexity. A deep understanding of international business environments becomes paramount as companies Read More »
Designing Algorithmic Dynamic Pricing From An Ethical Perspective
Online dynamic pricing (ODP) strategy consists in using algorithmic power to implement frequent price adjustments depending on factors such as demand level, connection location, moment of purchase, Read More »
Author: Xavier Rousset, Corina Paraschiv, Nawel Ayadi
Contributor: eb™ Research Team
Seasonal Factors And Marketing Mix: Literature Survey And Proposed Guidelines
Global business requires adapting to local market specificities, including weather conditions. Weather conditions influence sales of weather-sensitive products and therefore are of interest to Read More »
Author: Xavier Rousset, Régis Chenavaz, Octavio Escobar
Contributor: eb™ Research Team
Decoding Moroccan Gen Z: An Analysis Of Spanish Fashion Brand Perceptions In Morocco
Spanish fashion brands seeking to enter or solidify their presence in the Moroccan affordable luxury and fast fashion market face a unique set of challenges. This study highlights the critical Read More »
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