Marketing
An Insight Into City Branding: A Destination Brand Equity Approach
Although the development of the brand equity construct has been based on five dimensions, research on destination brand equity commonly refers to four dimensions; namely awareness, image, quality and Read More »
Date: 06/03/2014
Author: Stella Kladou, John Kehagias, Athina Dilmperi
Contributor: eb™ Research Team
Author: Stella Kladou, John Kehagias, Athina Dilmperi
Contributor: eb™ Research Team
A Relationship Marketing Approach To The Online Purchase Of Tourism Products
The main goal of this paper is to develop empirical knowledge regarding the evaluation of the most important determinants of a relationship marketing approach to an online context, assuming that in Read More »
Date: 06/03/2014
Author: Hélia Gonçalves Pereira, Paulo Rita, Maria De Fátima Salgueiro
Contributor: eb™ Research Team
Author: Hélia Gonçalves Pereira, Paulo Rita, Maria De Fátima Salgueiro
Contributor: eb™ Research Team
Segmentation In The Tourism Sector: Using Satisfaction Prototypes
Market segmentation in tourism has been a central topic of research during decades. A general classification of segmentation is data-driven versus conceptual segmentation. The aim of our study is Read More »
Date: 06/03/2014
Author: Lola C. Duque, Isabel Cortes-Jimenez, Carme Riera-Prunera
Contributor: eb™ Research Team
Author: Lola C. Duque, Isabel Cortes-Jimenez, Carme Riera-Prunera
Contributor: eb™ Research Team
The Effects Of Social-Interactive Engagement And Social Identity On Brand Love In Online Network
The aim of this study is to propose a social identity approach to consumer-brand affective relationships in online network-based communities by integrating social identity theory, experiential Read More »
Date: 06/03/2014
Author: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto Pastore
Contributor: eb™ Research Team
Author: Maria Vernuccio, Margherita Pagani, Camilla Barbarossa, Alberto Pastore
Contributor: eb™ Research Team
Explaining Consumer Brand-Related Activities On Social Media: The Role Of Self-Determination Theory
Consumers often engage in brand-related activities on social media, such as watching brand-related videos, joining brand communities, and writing brand blogs, thus affecting firms’ performances. In Read More »
Date: 06/03/2014
Author: Alessandro M. Peluso, Lisette De Vries, Simona Romani, Peter S. H. Leeflang, Alberto Marcati
Contributor: eb™ Research Team
Author: Alessandro M. Peluso, Lisette De Vries, Simona Romani, Peter S. H. Leeflang, Alberto Marcati
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
06/03/2014
