Marketing
How Mortality Salience Shapes Consumers’ Responses To Brands
Consumers are frequently exposed to death-related information (e.g., news about terrorist attacks, natural disasters), which may make their mortality salient (MS; Greenberg et al. 1990). Yet, the Read More »
Author: Polina Landgraf, Antonios Stamatogiannakis, Haiyang Yang
Contributor: eb™ Research Team
Cueing Backwards: Attention Processes In Multi-Attribute Choices
Marketers are naturally interested in biasing purchase decision in their favor. This can either be achieved bottom-up, biasing the choice between different alternatives, or top-down, influencing the Read More »
Author: Antonia Krefeld-Schwalb, Agnes Scholz, Ursa Bernardic, Benjamin Scheibehenne
Contributor: eb™ Research Team
Does A Blurry Background Make A High Roller? The Effects Of Blurry Versus Sharp Backgrounds On
Blurry backgrounds are now ubiquitous in visual ads and in the design of apps and websites. Various online businesses adopted blurry backgrounds in their commercial webpage with blurry backgrounds Read More »
The Subjective Value Of Popularity: A Neural Account Of Socially Informed Functional Value And
Popular products are often thought of as being popular for a particular reason. Consumers may come up with different reasons to assess a popular product’s subjective value. This value may express Read More »
Author: Robert Goedegebure, Irene Tijssen, Nynke van der Laan, Hans van Trijp
Contributor: eb™ Research Team
I, Me, Mine: The Effect Of The Explicitness Of Self-Anchoring On Consumer Evaluations
While research on the formation of consumer attitudes often focuses on the evaluation of product and service attributes, Gawronski, Bodenhausen & Becker (2007) suggest the self-concept is possibly Read More »
Author: Debbie Isobel Keeling, Kathleen Keeling, Adrienne E. Foos
Contributor: eb™ Research Team
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