Marketing
Foods For Sharing: The Social Value Of Handmade Foods
Mass-manufactured foods are ubiquitous in busy daily life. However, consumers still search for food products with handmade feature (Pieniak, Perezcueto, and Verbeke 2009). Market surveys and academic Read More »
The Upside Of Incompetence: How Discounting Luxury Affects Retailer Price Image
“Luxury” is typically defined partly by its premium pricing (Bain and Co. 2014; Grossman & Shapiro 1998; Kim & Ko 2010). Theories on luxury management emphasize that consumers draw inferences on Read More »
Attentional Breadth Affects In-Store Exploration And Unplanned Purchasing
Maximizing shoppers’ in-store travel has become an important strategy to trigger unplanned purchasing (Gilbride, Inman, and Stilley 2015; Hui et al. 2013) because longer in-store travel exposes Read More »
Love Is Blind: How Sensory Liking Impacts Perceptions Of Unbranded Products
Brand elements have been shown to impact perceptions of things even unrelated to the brand or product such as the consumer’s environment (Rahinel and Nelson 2016) and group identity (Torelli et al. Read More »
Is All That Glitters Gold? The Effect Of Product Surface Glossiness On Consumer Judgments
Glossiness describes how much the surface of an object reflects light in a specular (i.e. mirror-like) way (Nicodemus et al. 1977). Notwithstanding the importance of glossiness in product design, Read More »
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