CSR Practice
AN INTERNAL STAKEHOLDER APPROACH TO THE EVALUATION OF ETHICAL BEHAVIOUR IN A SOCIAL ENTERPRISE
Purpose This study aims to comprehend the meanings of ethical behaviour and the organisational implications for ethics institutionalisation (EI) in a social enterprise hotel. Despite widespread Read More »
A Data-Driven Approach For Enhancing Customer Loyalty Through Strategic Business Innovations And
Background: Customer trust and loyalty are critical in today’s competitive business environment. Integrating technology, sustainability, and omnichannel approaches has been recognised as a key Read More »
Author: Venkataramana Karri, Polamarasetty Nooka Appa Rao, Gopal Krishna Sanapala, V Vijaya Kumar, Venkata Naga Siva Kumar Challa
Contributor: eb™ Research Team
Yes, “Touch” Matters: The Impact Of Touch On Consumer Creativity
In many product categories, consumers are integrally engaged in design of a product in order to customize it to their own needs. In such cases, the level of creativity displayed by a consumer may Read More »
Leveraging Consumer Behavior Insights For Strategic Advantage In The Airline Industry: A
In the rapidly evolving airline industry, characterized by intense competition and shifting consumer expectations, understanding and predicting consumer behavior has emerged as a strategic Read More »
This Is Important (But Don’t Tell Me That): The Backfire Effect Of Emphasizing Goal Importance
Conventional wisdom and prior research suggest that when goals are more important, people will strive harder to reach them and increase self-control efforts (Trope and Fishbach 2000). However, might Read More »
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