CSR Practice
EXPLORING AND COPING WITH THE ETHICAL CHALLENGES OF CO-CREATION IN THE PHARMACEUTICAL AND MEDICAL
Enhanced firm-stakeholder interconnectivity has made the environments they operate in more transparent, giving rise to ethical issues that are not always considered. Ethicality should be a concern Read More »
Author: Marija Sarafinovska, Stefan Markovic, Richard Gyrd-Jones
Contributor: eb™ Research Team
Patients As Innovators: An Empirical Study Of Patients’ Role In Innovation In The Healthcare
This dissertation investigates two distinct but interrelated phenomena of user innovation and user co-creation in a healthcare context. We explore the role of patients (end users of healthcare Read More »
Millennials Brand Love Of Regional Specialties Food: The Role Of Brand Authenticity And Brand Trust
West Sumatra is a region that produces interesting regional specialties foods. One of the specialties of West Sumatra which is internationally recognized is Rendang. This study measures the level of Read More »
Brand Ethicality Perception And Brand Equity: A Comparative Analysis Of The Global 100 Ranking And
The objective of this study is to analyze whether the brands perceived as ethical are, at the same time, those that have better economic results and a major brand equity. Ethical brands are perceived Read More »
Author: Montserrat Barba Rey, Alicia Blanco-González, Giorgia Miotto
Contributor: eb™ Research Team
THE ROLE OF ETHICAL BUSINESS BEHAVIOUR AWARENESS IN CONSUMER SPORTS SUPPLEMENT PURCHASE INTENTIONS
The gap between ethical purchase intentions and ethical purchase behaviour is well-documented. Although this gap can be bridged by increasing the level of awareness among consumers with regards to Read More »
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
