New concepts that go against conventional assumptions are typically hard to “prove” using a single method. In such cases, it is more effective to rely on evidence that employs a number of Read More »
Construal Level Theory (CLT) argues that one’s construal level, or the degree to which one represents information concretely vs. abstractly, has a broad influence on attitudes, choice, and related Read More »
Neuroscientists, psychologists, educators, and management scholars propose that the current emphasis on intellect and reason in education and business over values such as love, connectedness, and Read More »
In recent years, the Internet has allowed individuals across the globe to contribute to and even actively participate in ventures influencing pressing social issues. The growing prevalence of online Read More »
This study aims to examine the impact of customer ethical perception on brand value co-creation in online transportation services through the role of serial mediation of customer-brand Read More »