Social Media provides consumers with easy tools to express love or hate for brands, including online deal sites (e.g. Groupon). Tracking, understanding and reacting to such social media sentiment Read More »
Recent service research has paid increasing attention to the effect that emotions displayed by service employees have on customer hedonic well-being. However, fairly little is known about contextual Read More »
This research differentiates between social support received by experienced and novice service users at success and failure times of the service experience and examines their differential effects on Read More »
Although the role of emotions receives increasing attention in service research, hitherto literature has not focused on the construct of emotional contagion, which is understood as a customer’s Read More »
With the expansion of Internet as a tool for exchanging information, companies include in their websites a virtual space to share information among users. This study explores the characteristics of Read More »