Customer Satisfaction
Can Sensory Stimulation Decrease Rumination? An Exploration Of The Influence Of Senses On Repeated
Struggling to assemble an Ikea product, failing to make a purchase on a website, seeing a recently bought product break down, sitting in the waiting room at the doctor’s office, waiting at the Read More »
Development And Validation Of An Evaluation Difficulty Scale
Nowadays, people are confronted with an overload of choice alternatives. However, having a lot of options does not necessarily increase consumer satisfaction (e.g., Iyengar and Lepper 2000). Read More »
Service Recovery: A Status Perspective
Service recovery plays a strategic role in today’s competitive marketplace. To assure the effectiveness of service recovery, scholars have been debating whether companies should provide recovery Read More »
Thank You: When And Why Expressions Of Gratitude Enhance Consumer Satisfaction And Loyalty
Gratitude is generally made known through conduct; it is an emotion with a social aspect that is incomplete without inclusion of an act of acknowledgement (Ceaser 2011). This acknowledgement is Read More »
Author: Jamie D. Hyodo, Karen Page Winterich, Margaret G. Meloy
Contributor: eb™ Research Team
The Role Of Power Distance In Influencing Non-Loyalty Status Customers’ Satisfaction
Loyalty programs are increasingly being preferred by businesses as a tool to increase customer retention (Dreze and Nunes 2009). We explore how power distance belief – the extent to which hierarchy Read More »
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